DOLLARS VS. DAYS
November 20th, 2009
After you’ve taken step one to decide to sell your home, step two is usually setting your asking price, striving for a balance between generating offers and receiving top dollar.
Your REALTOR® from Don Kingsley Real Estate will perform a Competitive Market Analysis (CMA) to produce an estimate of your home’s “fair market value,” or the price that educated buyers will pay based on listings and sales of homes similar to yours. The REALTOR® will provide the information needed to establish a price and together you will agree what that number should be.
In a hot market, you have the advantage, but would still want to avoid overpricing, which is always unproductive. However, in a neutral or buyers market, you’ll have to be particularly cautious in your approach to setting a price. Your REALTOR® can tell you what our local market conditions currently are.
In soft markets, price reductions become more common, as well as fewer offers and longer listing periods. You have to first establish your priority: is it more important for you to sell quickly or to get the most money possible? Like it or not, one option simply must be more critical than the other.
Have a third party, like your REALTOR®, help you see your home as a commodity, with positive and negative selling points. Price your home objectively and competitively, be prepared to negotiate to reach an agreement with buyers, and exercise patience as you prepare your move.
For FREE information on selling your home, call us, stop by the office or if you prefer, email me at donkingsley@kingsleyrealestate.com. I will be happy to provide you with the articles below. If you need help starting the process, call a REALTOR® from Don Kingsley Real Estate!
- 5 Things to do Before Putting Your Home on the Market
- Forms You’ll Need to Sell Your Home
- Simple Tips for Better Home Showings

Entry Filed under: Financing, Real Estate Tips, Selling Your Home

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